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  1. Miller Park Unveiled Concessions Renovations (and they're amazing)

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    Miller Park announced this week that the renovations to their concessions area is now complete and ready to go for opening day, April 3.

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  2. What Millennials Look for in Bar and Beverage Selections

    In today’s digital age, what was “hip” a week ago is likely old news by now. Trends and tastes are changing faster than ever, and nowhere is that more prevalent than with bar and beverage selections. The group with both the influence and the buying power spearheading these changes are Millennials.

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  3. A Look Back at 100 Years of Bar and Beverage Equipment Innovations

    Over the past several weeks, we've looked back at the last century to see how far we've come in the world of bar and beverage. From the 1917 wine vintages in Europe to cocktail trends through the decades, it's been fun reminiscing about what bars were serving 100 years ago. But now we'd like to take a look at why Perlick is here and the reasons we're still in business after all these years. Let's take a look back at 100 years of bar and beverage equipment innovations.

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  4. 100 Years of Advertising in the Beer Industry

    As the entire country gathers around the television on Super Bowl Sunday, we’ll all have our rooting interests. Some will be pulling for their favorite team and others will be rooting for the host to announce, “The wings are ready!” However, a good number of us will have far more interest in the commercials than the football game itself. Ask someone about their favorite play in the Big Game or their favorite commercial and we bet they’ll recite the advertisement first!

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  5. 5 Tips for Upgrading Your Bar or Restaurant’s Tap List

    The beer industry is always evolving. So are people’s tastes. Customers these days want options when drinking beer, and lots of them. Chalk it up to the craft beer movement. The challenge for a bar or restaurant is to decide how many of those options to provide their patrons. Just as leaving a beer out for too long will make it stale and flat, leaving a tap list unchanged will do the same to your bar.

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  6. How to Maintain Draft Beer Lines for Sour Beers

    While some brewers are hesitant to serve sour beers on tap, we're here to tell you it doesn't have to be difficult. As long as you follow a few basic guidelines and maintain your beer lines often you won’t have a problem dispensing your sour beer.

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  7. The Importance of Food and Beverage in Stadiums and Sports Venues

    One of the biggest revenue makers for sports venues and stadiums is food and beverage, but unless you take a deeper dig into the statistics, you might not realize how important those sales really are. 

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  8. A Brief History of Oktoberfest Beer

    Oktoberfest is one of the most celebrated beer-drinking events in the entire world. Though the original began in Munich in 1810 as part of a wedding celebration between Crown Prince Ludwig and Princess Therese, the event has spread across the world as an annual celebration of German culture, music, food, and beer.

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  9. An Introduction to Farm-to-Keg Brewing

    The farm-to-table movement of sourcing food locally in the restaurant industry promotes the use of fresh ingredients and the local farms those ingredients come from. Another movement is becoming increasingly more popular, this time in the beverage industry. The farm-to-keg trend – or farm-to-glass – is being tapped into by many small craft brewers across the country.

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  10. The Different Characteristics of IPAs

    India Pale Ales, or IPAs, are an enormously popular aspect of the current craft beer movement. From West Coast "hop bombs" to "big beer" Imperial IPAs, there's a wide range of options from which IPA lovers can choose. Here's a brief rundown of the different characteristics of IPA beers.

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